Radio+Ad

__** ﻿ RADIO AD **__ How do you express yourself? Through your passion? Through your art? How about through your shoes? There are so many ways to express yourself with Converse. With so many choices, there's something for everyone. How will you express yourself? Be you. Be noticed. Be CONVERSE.

Song: the more i think about it the more i really think that our song should be "Animal" by Neon Trees. The song has a commercially kind of appealing, mysterious, unique (letting the animal come alive in you) kind of feel that I think would go really well with like a five second spot. Also, it is a song that is still unique but kind of known so when you hear the commercial you might hum the song because you know the lyrics to it and that will keep the song in your head all day, which leads to constantly thinking about converse shoes. - Aeriel

I think that's a good idea actually for the song. I wasn't that into having the song be "Animal" because its a more well known song, and the feel of the product is being unique, but now that you put it like that, it seems better because if people know the song then they will be more likely to remember the commercial... so yeah I think that's good... but do we want it for the radio ad, or for the tv ad? or do we want it for both? -Nelly[:

I think "Animal" is a good song too, because it's so popular. I think we should use it for the radio ad. Here's my final version of the radio ad. Tell me if you think I should delete parts, add parts, rearrange, etc. It's right around 30 seconds, so length isn't a big issue, but we can always fill it out with music. ~Maddie

I thought that we would do it for the radio ad. but Anamika and I were talking and she suggested that since the tv commercial doesn't have any talking in it and we don't have a song for it yet that maybe we should use the song for the tv as well. Well when I think about it I think that "Animal" would be a song for the tv too but would you guys want the same song for both mediums? If not though I think that we should have another song playing in the commercial or else there will be silence.-Aeriel

Maddie!!! heyyy so we are all here at nelly's being really unproductive :) but we did come up with the idea that at the beginning of the radio ad we should have a phone conversation between two teenage girls. One wants to go shopping and whats to find a pair of shoes that "express herself and are different than anybody else at school" (cheesy i nknow!) and then the other girl suggest they go to the converse store etc... so a quick outline of it would be..... (Telephone Rings) Girl 1: Hey! Wanna go shopping today? I want to find a pair of shoes that are unique--a pair that expresses myself and that no one else has. Girl 2: Sure! How about we go to the Converse store! Girl 1: Yeah, but what makes their shoes so special? Girl 2: Well, they have hundreds of styles, patterns and colors to choose from. And, if you want something totally unique you can visit Converse.com and design a one-of-a-kind pair thats totally YOU! Girl 1: Awesome, let's go!! TRANSITION TO: How do you express yourself? How do you put your own creative spin on life? Through your passion? Through your art? Well, how about through your shoes? With converse, there are endless ways to express yourself so you can stay unique. So you can stay you. Theres something for everyone, so what will you choose express your creativity? Be you. Be noticed. Be CONVERSE.

haha, I like it. How does it work with time? -Maddie